In today’s digital landscape, where authentic recommendations outperform traditional ads, influencer marketing on Instagram has exploded as a powerful tool for brands to build trust, drive engagement, and boost conversions. French agency ValueYourNetwork, established in 2016, has grown into a key player by specializing in genuine collaborations between brands and everyday influencers. With a focus on Instagram alongside TikTok, YouTube, Facebook, X, and LinkedIn, the agency helps companies achieve measurable results through targeted, credible campaigns.
This in-depth guide explores everything about ValueYourNetwork as an Instagram-focused influencer marketing agency—its history, services, process, strengths, potential drawbacks, and how brands or creators can get started.
What is ValueYourNetwork?
ValueYourNetwork is a Paris-based influencer marketing agency that connects brands with a diverse network of content creators, from nano and micro-influencers (hundreds to thousands of followers) to macro profiles. The agency emphasizes authenticity, matching brands with influencers whose audiences align closely in interests and values.
Unlike agencies chasing viral stunts, ValueYourNetwork prioritizes long-term trust-building through social recommendations. It positions itself as the French reference for monetizing “everyday influencers” while delivering strategic campaigns for advertisers.
History and Expertise
Founded in 2016, ValueYourNetwork has refined its approach over nearly a decade. The agency witnessed Instagram’s shift from photo-sharing to a full commerce and video ecosystem—including Reels, Stories, and shopping features—and adapted early.
Key milestones include hundreds of campaigns across sectors like fashion, beauty, automotive, technology, family, and lifestyle. This experience informs data-driven strategies that focus on ROI rather than vanity metrics.
Core Services Offered
ValueYourNetwork provides end-to-end influencer marketing services, with strong Instagram expertise:
- Campaign Strategy & Planning — Defining objectives, KPIs (reach, engagement, traffic, conversions), key messages, and guidelines.
- Influencer Sourcing & Validation — Hand-selecting profiles based on audience relevance, engagement rates, credibility, and content consistency.
- Content Activation & Management — Briefing creators, approving content, and overseeing publication across formats like Instagram Reels, Stories, posts, IGTV, and UGC.
- Real-Time Monitoring & Optimization — Tracking performance and making adjustments during campaigns.
- Reporting & Analysis — Delivering detailed end-of-campaign reports with statistics, ROI evaluation, and reusable assets.
Multi-platform campaigns extend to TikTok challenges, YouTube tutorials, Facebook videos, X threads, and LinkedIn B2B content.
Instagram-Specific Strategies
Instagram remains a flagship platform for ValueYourNetwork. The agency excels in formats that drive high engagement:
- Reels for viral potential and algorithm boosts
- Stories for time-sensitive promotions and interactive elements (polls, questions, sliders)
- Carousels and posts for storytelling
- UGC for authentic brand assets that brands can repurpose
Strategies prioritize niche targeting, consistent posting rhythms, and authentic integration to avoid feeling promotional.
The Influencer Network
ValueYourNetwork boasts thousands of creators across themes such as fashion & beauty, children/family, tech, lifestyle, and more. The agency focuses on:
- Nano & Micro-Influencers — High engagement, cost-effective, trusted by close-knit audiences
- Macro-Influencers — Broader reach for awareness campaigns
Influencers undergo qualification upon joining and post-campaign evaluation to maintain quality.
How Campaigns Work: Step-by-Step Process
- Strategic Brief — Brands outline goals, budget, and expectations.
- Influencer Selection — Agency presents matching profiles for approval.
- Activation — Creators receive briefs; content is validated before posting.
- Monitoring — Real-time tracking via tools.
- Reporting — Comprehensive results including engagement, traffic, and ROI.
This structured approach minimizes risk and maximizes performance.
Benefits of Choosing ValueYourNetwork
- Access to authentic, engaged communities (peer recommendations convert better than ads)
- Flexible budgets starting from tens of euros for micro-creators
- Measurable outcomes with detailed analytics
- Multi-channel reach and reusable content
- Compliance with advertising regulations (e.g., ARPP in France)
Client Success Stories & Testimonials
ValueYourNetwork has partnered with notable brands including Kérastase (L’Oréal), Petit Bateau, Orange, Renault, Passionata, Made.com, OuiCar, and Pumpkin. Campaigns typically achieve high engagement, qualified traffic, and strong ROI.
Third-party feedback includes a Trustpilot score around 4.5/5 from limited reviews, with praise for professionalism and results, though some influencers report technical issues with platform access.
Pricing and Budget Insights
Costs vary by influencer tier and format:
- Micro TikTok video: from €75
- Instagram Story/Post/Reel: hundreds to thousands of euros
- Premium YouTube integrations: several thousand euros
Agencies recommend starting with test campaigns to optimize.
Pros and Cons
Pros:
- Nearly 10 years of proven experience
- Strong focus on authenticity and ROI
- Wide influencer pool and multi-platform support
- Transparent process and reporting
Cons:
- Some user reports of platform login issues or slow support response
- Lead times may be longer for niche or highly specific campaigns
- Primarily French market focus, though campaigns can extend internationally
How to Get Started
Brands: Visit the official site, create an account, submit a brief, and contact the team.
Influencers: Apply via the platform to join the network and access paid collaborations.
Alternatives to Consider
Other notable agencies include Reech, Influence4You, or international players like Aspire or Upfluence. ValueYourNetwork stands out for its everyday-influencer focus and French market expertise.
Frequently Asked Questions (FAQs)
1. What makes ValueYourNetwork different from other influencer agencies? It prioritizes authentic everyday influencers, full campaign management, and ROI-focused reporting since 2016.
2. Does ValueYourNetwork only work on Instagram? No, Instagram is a core strength, but campaigns span TikTok, YouTube, Facebook, X, and LinkedIn.
3. How much does a campaign cost? Budgets are flexible; micro-influencer actions start from €75, scaling to thousands for premium formats.
4. Is ValueYourNetwork suitable for small brands? Yes, test campaigns with controlled budgets make it accessible for startups and SMEs.
5. How are influencers selected? Based on audience relevance, engagement, credibility, and post-campaign performance evaluations.
6. Are there any guarantees? No performance guarantees, but structured processes, real-time adjustments, and detailed reporting aim to maximize results.
7. Where can I see real client reviews? Check Trustpilot or the agency’s testimonials page for advertiser and influencer feedback.
ValueYourNetwork remains a solid choice for brands seeking genuine Instagram growth through influencer partnerships. For the latest details, visit their official website.
